Course Modules: V20FA Intro Digital Marketing (BUS-1135-VO02F)

Course Resources

Course Resources Course Resources

HomePage Page

HomePage HomePage 1

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Instructor: Welcome to Canvas - Start here Page

Instructor: Welcome to Canvas - Start here Instructor: Welcome to Canvas - Start here 2

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Course Resources

Course Resources Course Resources

HomePage-2 Page

HomePage-2 HomePage-2 1

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Instructor: Welcome to Canvas - Start here-2 Page

Instructor: Welcome to Canvas - Start here-2 Instructor: Welcome to Canvas - Start here-2 2

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Course Resources

Course Resources Course Resources

Digital Marketing Plan Overview Page

Digital Marketing Plan Overview Digital Marketing Plan Overview 1

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FLEX Student Success Strategies & Tools

FLEX Student Success Strategies & Tools FLEX Student Success Strategies & Tools

Introduction Page

Introduction Introduction 1

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1. Manage Your Time Page

1. Manage Your Time 1. Manage Your Time 2

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2. Create a Workspace Page

2. Create a Workspace 2. Create a Workspace 3

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3. Stay Connected With Your Peers & Instructor Page

3. Stay Connected With Your Peers & Instructor 3. Stay Connected With Your Peers & Instructor 4

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4. Create a Balance Between Coursework & Life Page

4. Create a Balance Between Coursework & Life 4. Create a Balance Between Coursework & Life 5

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5. Talk About Your Learning Page

5. Talk About Your Learning 5. Talk About Your Learning 6

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Check for Understanding: Student Success Strategies Quiz

Check for Understanding: Student Success Strategies Check for Understanding: Student Success Strategies 7

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Module 1: What is Digital Marketing?

Module 1: What is Digital Marketing? Module 1: What is Digital Marketing?

Complete All Items

Module 1 Overview & Objectives Page

Module 1 Overview & Objectives Module 1 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 1 Readings & Resources Page

Module 1 Readings & Resources Module 1 Readings & Resources 4

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Module 1 Flashcards Page

Module 1 Flashcards Module 1 Flashcards 6

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Context Module Sub Header

Lectures 8

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Module 1 Lecture: What is Digital Marketing? Page

Module 1 Lecture: What is Digital Marketing? Module 1 Lecture: What is Digital Marketing? 9

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Context Module Sub Header

Discussions 10

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Introduce Yourself Discussion Topic

Introduce Yourself Introduce Yourself 5 11

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Module 1 Demonstrate Your Learning: Developing SMART Digital Goals Discussion Topic

Module 1 Demonstrate Your Learning: Developing SMART Digital Goals Module 1 Demonstrate Your Learning: Developing SMART Digital Goals 20 12

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Context Module Sub Header

Assignments 14

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Module 1 Assignment: Critical Thinking Questions Assignment

Module 1 Assignment: Critical Thinking Questions Module 1 Assignment: Critical Thinking Questions 100 15

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Module 2: Segmentation & Targeting

Module 2: Segmentation & Targeting Module 2: Segmentation & Targeting

Prerequisites: Module 1: What is Digital Marketing?

Complete All Items

Module 2 Overview & Objectives Page

Module 2 Overview & Objectives Module 2 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 2 Readings & Resources Page

Module 2 Readings & Resources Module 2 Readings & Resources 4

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Module 2 Flashcards Page

Module 2 Flashcards Module 2 Flashcards 6

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Context Module Sub Header

Lectures 7

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Module 2 Lecture: Understanding Customer Behavior Page

Module 2 Lecture: Understanding Customer Behavior Module 2 Lecture: Understanding Customer Behavior 8

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Module 2 Lecture: Segmentation and Marketing Page

Module 2 Lecture: Segmentation and Marketing Module 2 Lecture: Segmentation and Marketing 9

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Context Module Sub Header

Discussions 10

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Module 2 Demonstrate Your Learning: Segmentation and Targeting Discussion Topic

Module 2 Demonstrate Your Learning: Segmentation and Targeting Module 2 Demonstrate Your Learning: Segmentation and Targeting 20 11

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Context Module Sub Header

Assignments 13

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Module 2 Assignment: Selecting a Company to Focus on For Your Digital Marketing Plan Assignment

Module 2 Assignment: Selecting a Company to Focus on For Your Digital Marketing Plan Module 2 Assignment: Selecting a Company to Focus on For Your Digital Marketing Plan 100 14

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Module 3: Data, The Primary Benefit of Digital Marketing

Module 3: Data, The Primary Benefit of Digital Marketing Module 3: Data, The Primary Benefit of Digital Marketing

Prerequisites: Module 2: Segmentation & Targeting

Complete All Items

Module 3 Overview & Objectives Page

Module 3 Overview & Objectives Module 3 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 3 Readings & Resources Page

Module 3 Readings & Resources Module 3 Readings & Resources 4

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Context Module Sub Header

Lectures 6

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Module 3 Lecture: Big Data and Business Page

Module 3 Lecture: Big Data and Business Module 3 Lecture: Big Data and Business 7

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Context Module Sub Header

Discussions 9

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Module 3 Demonstrate Your Learning: Applying Data to Your Digital Marketing Plan Discussion Topic

Module 3 Demonstrate Your Learning: Applying Data to Your Digital Marketing Plan Module 3 Demonstrate Your Learning: Applying Data to Your Digital Marketing Plan 20 10

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Context Module Sub Header

Assignments 12

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Module 3 Assignment: Critical Thinking Questions Assignment

Module 3 Assignment: Critical Thinking Questions Module 3 Assignment: Critical Thinking Questions 100 13

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Module 3 Assignment: Digital Marketing Plan Touch Base - Your Company’s Current Marketing Situation Assignment

Module 3 Assignment: Digital Marketing Plan Touch Base - Your Company’s Current Marketing Situation Module 3 Assignment: Digital Marketing Plan Touch Base - Your Company’s Current Marketing Situation 100 15

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Module 4: Designing Digital Experiences

Module 4: Designing Digital Experiences Module 4: Designing Digital Experiences

Prerequisites: Module 3: Data, The Primary Benefit of Digital Marketing

Complete All Items

Module 4 Overview & Objectives Page

Module 4 Overview & Objectives Module 4 Overview & Objectives 1

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Context Module Sub Header

Readings & Resouces 3

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Module 4 Readings & Resources Page

Module 4 Readings & Resources Module 4 Readings & Resources 4

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Context Module Sub Header

Lectures 6

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Module 4 Lecture: Bringing Traditional Retail Design Principles into the Digital Age Page

Module 4 Lecture: Bringing Traditional Retail Design Principles into the Digital Age Module 4 Lecture: Bringing Traditional Retail Design Principles into the Digital Age 7

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Context Module Sub Header

Discussions 8

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Module 4 Demonstrate Your Learning: Your Company’s Online User Experience Discussion Topic

Module 4 Demonstrate Your Learning: Your Company’s Online User Experience Module 4 Demonstrate Your Learning: Your Company’s Online User Experience 20 9

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Context Module Sub Header

Assignments 11

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Module 4 Assignment: Critical Thinking Questions Assignment

Module 4 Assignment: Critical Thinking Questions Module 4 Assignment: Critical Thinking Questions 100 12

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Modules 1 - 4 Quiz: Digital Marketing Terms and Concepts Quiz

Modules 1 - 4 Quiz: Digital Marketing Terms and Concepts Modules 1 - 4 Quiz: Digital Marketing Terms and Concepts 19 14

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Module 5: Modern Website Design

Module 5: Modern Website Design Module 5: Modern Website Design

Prerequisites: Module 4: Designing Digital Experiences

Complete All Items

Module 5 Overview & Objectives Page

Module 5 Overview & Objectives Module 5 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 5 Readings & Resources Page

Module 5 Readings & Resources Module 5 Readings & Resources 4

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Context Module Sub Header

Lectures 6

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Module 5 Lecture: Elements of the Modern Digital Marketing Plan Page

Module 5 Lecture: Elements of the Modern Digital Marketing Plan Module 5 Lecture: Elements of the Modern Digital Marketing Plan 7

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Context Module Sub Header

Discussions 8

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Module 5 Demonstrate Your Learning: Key Design Elements in Website Design Discussion Topic

Module 5 Demonstrate Your Learning: Key Design Elements in Website Design Module 5 Demonstrate Your Learning: Key Design Elements in Website Design 20 9

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Context Module Sub Header

Assignments 11

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Module 5 Assignment: Website Design Scavenger Hunt Assignment

Module 5 Assignment: Website Design Scavenger Hunt Module 5 Assignment: Website Design Scavenger Hunt 20 12

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Module 6: Search Engine Optimization (SEO)

Module 6: Search Engine Optimization (SEO) Module 6: Search Engine Optimization (SEO)

Prerequisites: Module 5: Modern Website Design

Complete All Items

Module 6 Overview & Objectives Page

Module 6 Overview & Objectives Module 6 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 6 Readings & Resources Page

Module 6 Readings & Resources Module 6 Readings & Resources 4

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Module 6 Flashcards Page

Module 6 Flashcards Module 6 Flashcards 6

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Context Module Sub Header

Lectures 8

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Module 6 Lecture: 5 Essential SEO Programs Page

Module 6 Lecture: 5 Essential SEO Programs Module 6 Lecture: 5 Essential SEO Programs 9

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Context Module Sub Header

Discussions 11

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Module 6 Demonstrate Your Learning: SEM and SEO Discussion Topic

Module 6 Demonstrate Your Learning: SEM and SEO Module 6 Demonstrate Your Learning: SEM and SEO 20 12

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Context Module Sub Header

Assignments 14

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Module 6 Assignment: Critical Thinking Questions Assignment

Module 6 Assignment: Critical Thinking Questions Module 6 Assignment: Critical Thinking Questions 100 15

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Module 7: Online Paid Advertising

Module 7: Online Paid Advertising Module 7: Online Paid Advertising

Prerequisites: Module 6: Search Engine Optimization (SEO)

Complete All Items

Module 7 Overview & Objectives Page

Module 7 Overview & Objectives Module 7 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 7 Readings & Resources Page

Module 7 Readings & Resources Module 7 Readings & Resources 4

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Context Module Sub Header

Lectures 6

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Module 7 Lecture: Google’s Search Engine Results Machine: What you see...and what you don’t Page

Module 7 Lecture: Google’s Search Engine Results Machine: What you see...and what you don’t Module 7 Lecture: Google’s Search Engine Results Machine: What you see...and what you don’t 7

wiki_page 1311499 0

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Context Module Sub Header

Discussions 9

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Module 7 Demonstrate Your Learning: Digital Advertising in Your Marketing Plan Discussion Topic

Module 7 Demonstrate Your Learning: Digital Advertising in Your Marketing Plan Module 7 Demonstrate Your Learning: Digital Advertising in Your Marketing Plan 20 10

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Context Module Sub Header

Assignments 12

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Module 7 Mid-Term Exam Quiz

Module 7 Mid-Term Exam Module 7 Mid-Term Exam 24 13

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 8: Social Media Advertising

Module 8: Social Media Advertising Module 8: Social Media Advertising

Prerequisites: Module 7: Online Paid Advertising

Complete All Items

Module 8 Overview & Objectives Page

Module 8 Overview & Objectives Module 8 Overview & Objectives 1

wiki_page 1311505 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Readings & Resources 2

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Module 8 Readings & Resources Page

Module 8 Readings & Resources Module 8 Readings & Resources 3

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Module 8 Flashcards Page

Module 8 Flashcards Module 8 Flashcards 4

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Context Module Sub Header

Lectures 6

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Module 8 Lecture: How to Execute a Successful Social Media Advertising Campaign Page

Module 8 Lecture: How to Execute a Successful Social Media Advertising Campaign Module 8 Lecture: How to Execute a Successful Social Media Advertising Campaign 7

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Context Module Sub Header

Discussions 8

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Module 8 Demonstrate Your Learning: How are You Being Targeted on Social Media? Discussion Topic

Module 8 Demonstrate Your Learning: How are You Being Targeted on Social Media? Module 8 Demonstrate Your Learning: How are You Being Targeted on Social Media? 20 9

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Context Module Sub Header

Assignments 10

context_module_sub_header 1311513 0

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Module 8 Assignment: Critical Thinking Questions Assignment

Module 8 Assignment: Critical Thinking Questions Module 8 Assignment: Critical Thinking Questions 100 11

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 9: B2B vs. B2C Digital Marketing

Module 9: B2B vs. B2C Digital Marketing Module 9: B2B vs. B2C Digital Marketing

Prerequisites: Module 8: Social Media Advertising

Complete All Items

Module 9 Overview & Objectives Page

Module 9 Overview & Objectives Module 9 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 9 Readings & Resources Page

Module 9 Readings & Resources Module 9 Readings & Resources 4

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Module 9 Flashcards Page

Module 9 Flashcards Module 9 Flashcards 6

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Context Module Sub Header

Lectures 8

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Module 9 Lecture: What is B2B Marketing? Page

Module 9 Lecture: What is B2B Marketing? Module 9 Lecture: What is B2B Marketing? 9

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Context Module Sub Header

Discussions 11

context_module_sub_header 1311521 0

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Module 9 Demonstrate Your Learning: How are B2B digital marketing techniques used in your business? Discussion Topic

Module 9 Demonstrate Your Learning: How are B2B digital marketing techniques used in your business? Module 9 Demonstrate Your Learning: How are B2B digital marketing techniques used in your business? 20 12

discussion_topic 1311522 1

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Context Module Sub Header

Assignments 14

context_module_sub_header 1311523 0

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Module 9 Assignment: Critical Thinking Questions Assignment

Module 9 Assignment: Critical Thinking Questions Module 9 Assignment: Critical Thinking Questions 100 15

must_submit assignment 1311524 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 10: Content Marketing Strategy

Module 10: Content Marketing Strategy Module 10: Content Marketing Strategy

Prerequisites: Module 9: B2B vs. B2C Digital Marketing

Complete All Items

Module 10 Overview & Objectives Page

Module 10 Overview & Objectives Module 10 Overview & Objectives 1

wiki_page 1311526 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Readings & Resources 3

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Module 10 Readings & Resources Page

Module 10 Readings & Resources Module 10 Readings & Resources 4

wiki_page 1311528 0

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Context Module Sub Header

Lectures 6

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Module 10 Lecture: Content is King Page

Module 10 Lecture: Content is King Module 10 Lecture: Content is King 7

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Context Module Sub Header

Assignments 9

context_module_sub_header 1311531 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Module 10 Assignment: Critical Thinking Questions Assignment

Module 10 Assignment: Critical Thinking Questions Module 10 Assignment: Critical Thinking Questions 100 10

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Modules 5-10 Quiz Quiz

Modules 5-10 Quiz Modules 5-10 Quiz 10 12

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Module 11: Social Media Marketing

Module 11: Social Media Marketing Module 11: Social Media Marketing

Prerequisites: Module 10: Content Marketing Strategy

Complete All Items

Module 11 Overview & Objectives Page

Module 11 Overview & Objectives Module 11 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 11 Readings & Resources Page

Module 11 Readings & Resources Module 11 Readings & Resources 4

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Module 11 Flashcards Page

Module 11 Flashcards Module 11 Flashcards 6

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Context Module Sub Header

Lectures 7

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Module 11 Lecture: How Businesses Use Social Media Page

Module 11 Lecture: How Businesses Use Social Media Module 11 Lecture: How Businesses Use Social Media 8

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Context Module Sub Header

Discussions 10

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Module 11 Demonstrate Your Learning: Social Media Platforms & Demographics Discussion Topic

Module 11 Demonstrate Your Learning: Social Media Platforms & Demographics Module 11 Demonstrate Your Learning: Social Media Platforms & Demographics 20 11

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Context Module Sub Header

Assignments 13

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Module 11 Assignment: Critical Thinking Questions Assignment

Module 11 Assignment: Critical Thinking Questions Module 11 Assignment: Critical Thinking Questions 100 14

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Module 12: Direct to Consumer Digital Marketing

Module 12: Direct to Consumer Digital Marketing Module 12: Direct to Consumer Digital Marketing

Prerequisites: Module 11: Social Media Marketing

Complete All Items

Module 12 Overview & Objectives Page

Module 12 Overview & Objectives Module 12 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 3

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Module 12 Readings & Resources Page

Module 12 Readings & Resources Module 12 Readings & Resources 4

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Context Module Sub Header

Lectures 6

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Module 12 Lecture: The Power of Email Marketing Page

Module 12 Lecture: The Power of Email Marketing Module 12 Lecture: The Power of Email Marketing 7

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Context Module Sub Header

Discussions 9

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Module 12 Demonstrate Your Learning: Memorable Emails Discussion Topic

Module 12 Demonstrate Your Learning: Memorable Emails Module 12 Demonstrate Your Learning: Memorable Emails 20 10

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Context Module Sub Header

Assignments 11

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Module 12 Assignment: Critical Thinking Questions Assignment

Module 12 Assignment: Critical Thinking Questions Module 12 Assignment: Critical Thinking Questions 100 12

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Module 13: Introduction to Digital Analytics

Module 13: Introduction to Digital Analytics Module 13: Introduction to Digital Analytics

Module 13 Overview & Objectives Page

Module 13 Overview & Objectives Module 13 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Module 13 Readings & Resources Page

Module 13 Readings & Resources Module 13 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Module 13 Lecture: Digital Analytics Page

Module 13 Lecture: Digital Analytics Module 13 Lecture: Digital Analytics 5

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Context Module Sub Header

Assignments 6

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Module 13 Assignment: Critical Thinking Questions Assignment

Module 13 Assignment: Critical Thinking Questions Module 13 Assignment: Critical Thinking Questions 100 7

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Module 13 Assignment: Digital Marketing Plan Assignment

Module 13 Assignment: Digital Marketing Plan Module 13 Assignment: Digital Marketing Plan 100 8

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Module 13 Final Exam Quiz

Module 13 Final Exam Module 13 Final Exam 21 9

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Introduction to Digital Badges & Credentials

Introduction to Digital Badges & Credentials Introduction to Digital Badges & Credentials

Welcome Page

Welcome Welcome 1

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What Are Course Badges & Digital Credentials? Page

What Are Course Badges & Digital Credentials? What Are Course Badges & Digital Credentials? 2

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Why Are CCV Digital Badges & Credentials Valuable? Page

Why Are CCV Digital Badges & Credentials Valuable? Why Are CCV Digital Badges & Credentials Valuable? 3

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Claiming Your Digital Course Badge Page

Claiming Your Digital Course Badge Claiming Your Digital Course Badge 4

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Sharing Your Digital Badge & Credential Page

Sharing Your Digital Badge & Credential Sharing Your Digital Badge & Credential 5

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Next Steps Page

Next Steps Next Steps 6

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