Week 1 Consumer Choice and Marketing Assignment

  • Due Feb 1, 2021 by 11:59pm
  • Points 100
  • Submitting a file upload
  • Available Jan 26, 2021 at 12am - Feb 8, 2021 at 11:59pm
This assignment was locked Feb 8, 2021 at 11:59pm.

Watch this Week's videos, Too Much Choice and Choice, Happiness and Spaghetti Sauce, and then address the following questions:

  1. How would you characterize the main points of Choice, Happiness and Spaghetti Sauce and Too Much Choice? Do the videos have any shared takeaways?  Any contradicting ideas? 
  2. Describe 4 critical ideas from the videos.
  3. How do the videos cast a light on the complexities of marketing?
  4. What ideas from the videos resonate with you, personally, most?
  5. How might the videos be relevant to a small business owner and/or marketer?

Before beginning, look at the rubric your instructor will use to evaluate your work. 

Directions: Create an MSWord document with a proper college heading and answer all 5 questions. Begin with the question and then answer below the question. Make sure to upload to Canvas and properly save your document including your name in the "Save As". Example: John.Smith.Consumer.Choice. If you do not know what I am talking about reach out to a friend or IT.

 

1612241999 02/01/2021 11:59pm

Rubric

Keep in mind that 16 students have already been assessed using this rubric. Changing it will affect their evaluations.
Consumer Marketing Rubric
Consumer Marketing Rubric
Criteria Ratings Pts
Content
threshold: pts
Edit criterion description
80 pts Well-Developed The assignment clearly addresses all aspects of the assignment directions. The main points of both videos are evaluated, 4 critical ideas are described, and the concepts are applied to small business.
60 pts Developing The assignment addresses most aspects of the assignment directions. The main points of both videos are evaluated, 2-3 critical ideas are described, and the concepts are applied to small business. May show personal reflection.
40 pts Needs Development Several aspects of the assignment are not addressed. The content of the assignment is unclear making it difficult to follow.
0 pts No Marks
pts
80 pts
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Additional Comments
Grammar & Writing Style
threshold: pts
Edit criterion description
20 pts Well-Developed Writing is clear with no spelling or grammatical errors.
15 pts Developing Writing is somewhat clear with some spelling and grammatical errors.
10 pts Needs Development Writing is unclear with many spelling and grammatical errors.
0 pts No Marks
pts
20 pts
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Additional Comments
Total Points: 100 out of 100