Course Modules: V21SP Small Bus Marketing (BUS-2430-VO01)

Course Resources

Course Resources Course Resources

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HomePage HomePage 1

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Academic Support Guide Academic Support Guide 3

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Class Librarian

Class Librarian Class Librarian

Discussion Topic

Class Librarian Class Librarian 1

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Class Librarian: Quick Start to Searching Hartness Class Librarian: Quick Start to Searching Hartness 2

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Class Librarian: Let's get Academic! Using Scholarly Sources Class Librarian: Let's get Academic! Using Scholarly Sources 4

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Class Librarian: Evaluating Web Resources Class Librarian: Evaluating Web Resources 5

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Hartness Library | APA Citation Basics Hartness Library | APA Citation Basics 6

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Week 0 Course Preparation

Week 0 Course Preparation Week 0 Course Preparation

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Faculty Welcome Faculty Welcome 1

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Online Student Success Strategies and tools Online Student Success Strategies and tools 2

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1. Manage Your Time 1. Manage Your Time 3

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2. Create A Workplace 2. Create A Workplace 4

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3. Stay Connected With Your Peers & Instructor 3. Stay Connected With Your Peers & Instructor 5

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4. Create a Balance Between Coursework & Life 4. Create a Balance Between Coursework & Life 6

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5. Talk About Your Learning 5. Talk About Your Learning 7

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Week 0 Welcome to Small Business Marketing

Week 0 Welcome to Small Business Marketing Week 0 Welcome to Small Business Marketing

External Url

Course Description BUS 2430 Course Description BUS 2430 1

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Attachment

Tips for Success- Revised 21(5)-1-1.doc Tips for Success- Revised 21(5)-1-1.doc 2

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Attachment

Guidelines for Successful Course Completion-21 (2)-1-1.doc Guidelines for Successful Course Completion-21 (2)-1-1.doc 3

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Attachment

Guidelines for On-line Communication-21 (1)-1-1.doc Guidelines for On-line Communication-21 (1)-1-1.doc 4

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Attachment

Information on Grading 21-1-1.doc Information on Grading 21-1-1.doc 5

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External Url

Important Links for Students Important Links for Students 6

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External Url

Links for email forwarding directions Links for email forwarding directions 7

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Context Module Sub Header

Final Project 8

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Final Project: The Marketing Plan Final Project: The Marketing Plan 9

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Office Hours and my contact Information

Office Hours and my contact Information Office Hours and my contact Information

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Office Hours Office Hours 1

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Week 01 January 26, 2021- February 1, 2021 What is Marketing and how to navigate our online course?

Week 01 January 26, 2021- February 1, 2021 What is Marketing and how to navigate our online course? Week 01 January 26, 2021- February 1, 2021 What is Marketing and how to navigate our online course?

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" The only place that your dream becomes impossible is in your thinking." Robert H. Schuller " The only place that your dream becomes impossible is in your thinking." Robert H. Schuller 1

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Context Module Sub Header

Lectures, Readings & Resources 2

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Required Readings & Resources Required Readings & Resources 3

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External Url

"Growth Happens When You Put Yourself Outside of Your Comfort Zone" "Growth Happens When You Put Yourself Outside of Your Comfort Zone" 4

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Context Module Sub Header

Mini Lectures 5

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Mini Lecture: Various Definitions of Marketing Mini Lecture: Various Definitions of Marketing 6

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Mini Lecture: Brief History of Marketing Mini Lecture: Brief History of Marketing 7

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Mini Lecture: The final Project: The Marketing Plan Mini Lecture: The final Project: The Marketing Plan 8

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Context Module Sub Header

Discussion Questions 9

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Discussion Topic

Discussion Question #1 Week 1 Introduce Yourself Discussion Question #1 Week 1 Introduce Yourself 100 10

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Discussion Topic

Discussion Question #2 Week 1 What Is Marketing? Discussion Question #2 Week 1 What Is Marketing? 100 11

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Context Module Sub Header

Assignments 12

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Assignment

Week 1 Consumer Choice and Marketing Assignment Week 1 Consumer Choice and Marketing Assignment 100 13

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Assignment

Scavenger Hunt Assignment Scavenger Hunt Assignment 100 14

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Week 02 February 2, 2021- February 8, 2021 The Marketing Mix

Week 02 February 2, 2021- February 8, 2021 The Marketing Mix Week 02 February 2, 2021- February 8, 2021 The Marketing Mix

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"People with goals succeed because they know where they are going." Earl Nightingale "People with goals succeed because they know where they are going." Earl Nightingale 1

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Context Module Sub Header

Lecture & Resources 2

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Required Readings & Resources-2 Required Readings & Resources-2 3

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Context Module Sub Header

Mini Lectures: 4

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Week 2 Lecture: Marketing - The Marketing Mix Week 2 Lecture: Marketing - The Marketing Mix 5

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Week 2 Lecture: Marketing - The 4 P's Week 2 Lecture: Marketing - The 4 P's 6

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Week 2 Lecture: The Marketing Plan Week 2 Lecture: The Marketing Plan 7

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Context Module Sub Header

Discussion Questions 8

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Discussion Topic

Discussion Question #1 Week 2 Selecting A Business for the Marketing Plan Discussion Question #1 Week 2 Selecting A Business for the Marketing Plan 100 9

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Discussion Topic

Discussion Question #2 Week 2 Marketing Mix-4P's and 4 C's Discussion Question #2 Week 2 Marketing Mix-4P's and 4 C's 100 10

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Context Module Sub Header

Assignment 11

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Assignment

Assignment: Developing a Marketing Mix Assignment: Developing a Marketing Mix 100 12

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Week 03 February 9, 2021- February 15, 2021 Introduction to Strategic Planning

Week 03 February 9, 2021- February 15, 2021 Introduction to Strategic Planning Week 03 February 9, 2021- February 15, 2021 Introduction to Strategic Planning

Page

"The task of the leader is to get their people from where they are to where they have not been." Henry Kissinger "The task of the leader is to get their people from where they are to where they have not been." Henry Kissinger 1

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Context Module Sub Header

Lecture & Resources 2

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Page

Week 3 Readings & Resource Week 3 Readings & Resource 3

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Context Module Sub Header

Mini Lectures 4

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Page

Mini Lecture: Planning and Strategy Mini Lecture: Planning and Strategy 5

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Page

Mini Lecture: The Mission Statement Mini Lecture: The Mission Statement 6

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Mini Lecture: The Situation Analysis Mini Lecture: The Situation Analysis 7

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Page

Mini Lecture: Analyzing the External Environment Mini Lecture: Analyzing the External Environment 8

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Context Module Sub Header

Discussion Questions 9

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Discussion Topic

Discussion Question #1 Week 3 Who are your competitors? Discussion Question #1 Week 3 Who are your competitors? 100 10

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Discussion Topic

Discussion Question #2 Week 3 Mission Statements Discussion Question #2 Week 3 Mission Statements 100 11

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Context Module Sub Header

Assignments 12

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Assignment

Week 3 Assignment: Marketing Plan Activity - Competition Analysis Week 3 Assignment: Marketing Plan Activity - Competition Analysis 100 13

assignment 1601264 1

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Assignment

Week 3 Assignment: Marketing Plan Activity -Mission Statement Week 3 Assignment: Marketing Plan Activity -Mission Statement 100 14

assignment 1601273 1

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Assignment

Week 3 Assignment: Marketing Plan Activity - SWOT Analysis Week 3 Assignment: Marketing Plan Activity - SWOT Analysis 100 15

assignment 1601307 1

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Week 04 February 16, 2021- February 22, 2021- Market Research

Week 04 February 16, 2021- February 22, 2021- Market Research Week 04 February 16, 2021- February 22, 2021- Market Research

Page

"The key to abundance is meeting limited circumstances with unlimited thoughts." Marianne Williamson: American spiritual teacher, author "The key to abundance is meeting limited circumstances with unlimited thoughts." Marianne Williamson: American spiritual teacher, author 1

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Context Module Sub Header

Lecture & Resources 2

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Page

Week 4 Readings and Resources Week 4 Readings and Resources 3

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Context Module Sub Header

Mini Lectures 4

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Page

Mini Lecture: What is Market Research? Mini Lecture: What is Market Research? 5

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Page

Mini Lecture: Market Research Process Mini Lecture: Market Research Process 6

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Mini Lecture: Design the Research Mini Lecture: Design the Research 7

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Page

Mini Lecture: Marketing Demographics Mini Lecture: Marketing Demographics 8

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Context Module Sub Header

Discussion Questions 9

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Discussion Topic

Discussion Question #1 Week 4 Market Research for Small Business Discussion Question #1 Week 4 Market Research for Small Business 100 10

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Discussion Topic

Discussion Question #2 Week 4 Market Research Methods and Questions Discussion Question #2 Week 4 Market Research Methods and Questions 100 11

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Context Module Sub Header

Assignments 12

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Assignment

Week 4 Assignment: Max’s Supplements: Market Potential Week 4 Assignment: Max’s Supplements: Market Potential 100 13

assignment 1608386 1

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Assignment

Week 4 Assignment: Marketing Plan Activity - Design Market Research Week 4 Assignment: Marketing Plan Activity - Design Market Research 100 14

assignment 1608722 1

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Week 05 February 23, 2021- March 1, 2021 Segmenting, Targeting, & Positioning

Week 05 February 23, 2021- March 1, 2021 Segmenting, Targeting, & Positioning Week 05 February 23, 2021- March 1, 2021 Segmenting, Targeting, & Positioning

Page

Week 5 “Anxiety is caused by a lack of control, organization, preparation, and action.” David Kekich: American author Week 5 “Anxiety is caused by a lack of control, organization, preparation, and action.” David Kekich: American author 1

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Context Module Sub Header

Lecture & Resources 2

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Page

Week 5 Required Readings and Resources Week 5 Required Readings and Resources 3

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Context Module Sub Header

Mini Lectures 4

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Page

Mini Lecture: Segmenting Mini Lecture: Segmenting 5

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Page

Mini Lecture: Targeting and Positioning Mini Lecture: Targeting and Positioning 6

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Context Module Sub Header

Discussion Questions 7

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Discussion Topic

Discussion Question #1 Week 5 Target Marketing and Positioning Discussion Question #1 Week 5 Target Marketing and Positioning 100 8

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Discussion Topic

Discussion Question #2 Week 5 Target Market Discussion Question #2 Week 5 Target Market 100 9

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Context Module Sub Header

Assignments 10

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Assignment

Week 5 Assignment: Marketing Plan Activity - General Market Research and Target Market Week 5 Assignment: Marketing Plan Activity - General Market Research and Target Market 100 11

assignment 1615042 1

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Week 06 March 2, 2021 - March 8, 2021 Product & Service

Week 06 March 2, 2021 - March 8, 2021 Product & Service Week 06 March 2, 2021 - March 8, 2021 Product & Service

Page

Week 6 " One of the tests of leadership is the ability to recognize a problem before it becomes an emergency." Arnold Glasow Week 6 " One of the tests of leadership is the ability to recognize a problem before it becomes an emergency." Arnold Glasow 1

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Context Module Sub Header

Lectures and Resources 2

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Page

Week 6 Readings & Resources Week 6 Readings & Resources 3

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Context Module Sub Header

Mini Lectures 4

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Page

Mini Lecture: Week 6: Product - Creating Value Mini Lecture: Week 6: Product - Creating Value 5

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Page

Mini Lecture: The Unique Selling Proposition (UPS) Mini Lecture: The Unique Selling Proposition (UPS) 6

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Context Module Sub Header

Discussion Questions 7

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Discussion Topic

Discussion Question #1 Week 6 Case Study - New Positioning or Product & Service Mix? Discussion Question #1 Week 6 Case Study - New Positioning or Product & Service Mix? 100 8

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Discussion Topic

Discussion Question #2 Week 6 Share your launch's USP Discussion Question #2 Week 6 Share your launch's USP 100 9

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Context Module Sub Header

Assignment: 10

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Assignment

Week 6 Assignment: Marketing Plan Activity - Product or Service Week 6 Assignment: Marketing Plan Activity - Product or Service 100 11

assignment 1621192 1

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Assignment

Week 6 Assignment: Marketing Plan Activity - Unique Selling Proposition (USP) Week 6 Assignment: Marketing Plan Activity - Unique Selling Proposition (USP) 100 12

assignment 1621209 1

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Week 7 March 9, 2021- March 15, 2021 Pricing

Week 7 March 9, 2021- March 15, 2021 Pricing Week 7 March 9, 2021- March 15, 2021 Pricing

Page

"If you cannot do great things, do small things in a great way." Napolean Hill "If you cannot do great things, do small things in a great way." Napolean Hill 1

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Context Module Sub Header

Lectures and Resources 2

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Page

Required Readings & Resources-3 Required Readings & Resources-3 3

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Context Module Sub Header

Mini Lecture 4

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Page

Mini Lecture: Price Mini Lecture: Price 5

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Context Module Sub Header

Discussion Questions: 6

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Discussion Topic

Discussion Question #1 Week 7 Impact of Competitor's Pricing Discussion Question #1 Week 7 Impact of Competitor's Pricing 100 7

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Discussion Topic

Discussion Question #2 Week 7 Making A Pricing Decision Discussion Question #2 Week 7 Making A Pricing Decision 100 8

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Context Module Sub Header

Assignment 9

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Assignment

Week 7 Assignment: Marketing Plan Activity - Pricing Your Product or Service Week 7 Assignment: Marketing Plan Activity - Pricing Your Product or Service 100 10

assignment 1631308 1

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Week 8 March 16, 2021-March 22, 2021 Branding

Week 8 March 16, 2021-March 22, 2021 Branding Week 8 March 16, 2021-March 22, 2021 Branding

Page

Week 8 "If you don't have big dreams and goals, you'll end up working for someone that does." unknown Week 8 "If you don't have big dreams and goals, you'll end up working for someone that does." unknown 1

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Context Module Sub Header

Lecture & Resources 2

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Page

Week 8 Required Reading and Resources Week 8 Required Reading and Resources 3

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Context Module Sub Header

Mini Lectures 4

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Page

Mini Lecture-Branding Mini Lecture-Branding 5

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Page

Mini Lecture: What is an Internal Branding Strategy? Mini Lecture: What is an Internal Branding Strategy? 6

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Page

Mini Lecture: Branding Externally and Creating Value Mini Lecture: Branding Externally and Creating Value 7

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Context Module Sub Header

Discussion Questions 8

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Discussion Topic

Discussion Question #1 Week 8 Branding:-Internally, Externally and Creating Value Discussion Question #1 Week 8 Branding:-Internally, Externally and Creating Value 100 9

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Discussion Topic

Discussion Question #2 Week 8 How Important Are Price & Branding in the Consumer Decision Process Discussion Question #2 Week 8 How Important Are Price & Branding in the Consumer Decision Process 100 10

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Context Module Sub Header

Assignments 11

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Assignment

Week 8 Assignment: Marketing Plan Activity - Your Branding Strategy Week 8 Assignment: Marketing Plan Activity - Your Branding Strategy 100 12

assignment 1637769 1

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Week 09 March 23, 2021- March 29, 2021 Consumer Behavior

Week 09 March 23, 2021- March 29, 2021 Consumer Behavior Week 09 March 23, 2021- March 29, 2021 Consumer Behavior

Page

Week 9 Consumer Behavior-"People don't buy what you do, they buy why you do it." Simon Sinek Week 9 Consumer Behavior-"People don't buy what you do, they buy why you do it." Simon Sinek 1

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Context Module Sub Header

Lecture & Resources 2

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Page

Week 9 Reading and Resources Week 9 Reading and Resources 3

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Context Module Sub Header

Mini Lectures 4

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Page

Mini Lecture: Consumer Behavior Mini Lecture: Consumer Behavior 5

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Context Module Sub Header

Discussion Questions 6

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Discussion Topic

Discussion Question #1 Week 9 The Consumer decision-making process Discussion Question #1 Week 9 The Consumer decision-making process 100 7

discussion_topic 1645875 1

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Discussion Topic

Discussion Question #2 Week 9 Making A Buying Decision Discussion Question #2 Week 9 Making A Buying Decision 100 8

discussion_topic 1645880 1

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Context Module Sub Header

Assignment 9

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Assignment

Week 9 Assignment: Marketing Plan Activity - Attracting and Retaining Customers Week 9 Assignment: Marketing Plan Activity - Attracting and Retaining Customers 100 10

assignment 1645876 1

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Week 10 March 30, 2021- April 5, 2021 Customer Satisfaction and Retention

Week 10 March 30, 2021- April 5, 2021 Customer Satisfaction and Retention Week 10 March 30, 2021- April 5, 2021 Customer Satisfaction and Retention

Page

Week 10 Customer Satisfaction and Retention " There is only one Boss. The Customer. And he can fire everybody in the company from the Chairman on down simply by spending his money somewhere else." Sam Walton Week 10 Customer Satisfaction and Retention " There is only one Boss. The Customer. And he can fire everybody in the company from the Chairman on down simply by spending his money somewhere else." Sam Walton 1

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Context Module Sub Header

Lecture & Resources 2

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Page

Required Readings & Resources Week 10 Required Readings & Resources Week 10 3

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Context Module Sub Header

Mini Lectures 4

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Mini Lecture: Word of Mouth and Loyalty Mini Lecture: Word of Mouth and Loyalty 5

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Mini Lecture: Customer Satisfaction & Responsiveness Mini Lecture: Customer Satisfaction & Responsiveness 6

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Context Module Sub Header

Discussion Questions 7

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Discussion Topic

Discussion Question #1 Week 10 Your Customer Service Policies/Protocols Discussion Question #1 Week 10 Your Customer Service Policies/Protocols 100 8

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Discussion Topic

Discussion Question #2 Week 10 Customer Loyalty Discussion Question #2 Week 10 Customer Loyalty 100 9

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Context Module Sub Header

Assignments 10

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Assignment

Week 10 Assignment: Marketing Plan Activity - Customer Satisfaction and Retention Week 10 Assignment: Marketing Plan Activity - Customer Satisfaction and Retention 100 11

assignment 1653804 1

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Week 11 April 6, 2021- April 12, 2021 Promotion

Week 11 April 6, 2021- April 12, 2021 Promotion Week 11 April 6, 2021- April 12, 2021 Promotion

Page

Week 11 Promotion- "Stopping advertising to save money is like stopping your watch to save time." Henry Ford Week 11 Promotion- "Stopping advertising to save money is like stopping your watch to save time." Henry Ford 1

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Context Module Sub Header

Lecture & Resources 2

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Page

Week 11 Required Readings & Resources Week 11 Required Readings & Resources 3

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Context Module Sub Header

Mini Lectures 4

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Page

Mini Lecture: Promotion Mini Lecture: Promotion 5

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Page

Mini Lecture: Advertising Mini Lecture: Advertising 6

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Page

Mini Lecture: Media Mini Lecture: Media 7

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Page

Mini Lecture: Public Relations & Sales Promotion Mini Lecture: Public Relations & Sales Promotion 8

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Page

Mini Lecture: Integrated Marketing Mini Lecture: Integrated Marketing 9

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Context Module Sub Header

Discussion Questions 10

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Discussion Topic

Discussion Question #1 Week 11 Promotional Examples Discussion Question #1 Week 11 Promotional Examples 100 11

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Context Module Sub Header

Assignment 12

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Assignment

Week 11 Assignment: Marketing Plan Activity - Advertising Plan Week 11 Assignment: Marketing Plan Activity - Advertising Plan 100 13

assignment 1661894 1

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Week 12 April 13, 2021- April 19, 2021 All About the Money: Selling and Pro Formas

Week 12 April 13, 2021- April 19, 2021 All About the Money: Selling and Pro Formas Week 12 April 13, 2021- April 19, 2021 All About the Money: Selling and Pro Formas

Page

Week 12 "It's no longer about interruptingm pitching and closing. It is about listeneing, diagnosing, and prescribing." Mark Roberge Week 12 "It's no longer about interruptingm pitching and closing. It is about listeneing, diagnosing, and prescribing." Mark Roberge 1

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Context Module Sub Header

Lectures and Resources 2

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Page

Week 12 Readings and Resources Week 12 Readings and Resources 3

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Context Module Sub Header

Mini Lectures 4

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Page

Mini Lecture Week 12: About Sales: Dispelling the Stereotype Mini Lecture Week 12: About Sales: Dispelling the Stereotype 5

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Mini Lecture Week 12 : Role of Professional Sales People Mini Lecture Week 12 : Role of Professional Sales People 6

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Mini Lecture Week 12: Sales Cycle & Sales Metrics Mini Lecture Week 12: Sales Cycle & Sales Metrics 7

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Mini Lecture Week 12: Selling Relationships Mini Lecture Week 12: Selling Relationships 8

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Context Module Sub Header

Discussion Questions 9

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Discussion Topic

Discussion Question #1 Week 12 Selling a New Technology Discussion Question #1 Week 12 Selling a New Technology 100 10

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Context Module Sub Header

Assignment 11

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Assignment

Assignment Week 12 Pro Forma Statements Assignment Week 12 Pro Forma Statements 100 12

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Week 13 April 20, 2021- April 26, 2021 Ethical Considerations and Marketing

Week 13 April 20, 2021- April 26, 2021 Ethical Considerations and Marketing Week 13 April 20, 2021- April 26, 2021 Ethical Considerations and Marketing

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Week 13 " It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently." Warren Buffett- Ethics Week 13 " It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently." Warren Buffett- Ethics 1

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Context Module Sub Header

Lecture and Resources 2

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Page

Week 13 Required Readings and Resources Week 13 Required Readings and Resources 3

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Context Module Sub Header

Mini Lecture 4

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Mini Lecture Week 13 : Ethical Considerations In Marketing Mini Lecture Week 13 : Ethical Considerations In Marketing 5

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Context Module Sub Header

Discussion Questions 6

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Discussion Topic

Discussion Question #1 Week 13 Advertising and Ethics. Discussion Question #1 Week 13 Advertising and Ethics. 100 7

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Context Module Sub Header

Assignment 8

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Assignment

Week 13 Assignment: Marketing Plan Activity - Draft Your Philosophy Statement about Ethical Considerations Week 13 Assignment: Marketing Plan Activity - Draft Your Philosophy Statement about Ethical Considerations 100 9

assignment 1675708 1

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Week 14 April 27, 2021 - May 3, 2021 Applying What We've Learned

Week 14 April 27, 2021 - May 3, 2021 Applying What We've Learned Week 14 April 27, 2021 - May 3, 2021 Applying What We've Learned

Page

Week 14 "Content is King, but engagement is Queen and the lady rules the house!" Mari Smith Pulling it together Week 14 "Content is King, but engagement is Queen and the lady rules the house!" Mari Smith Pulling it together 1

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Context Module Sub Header

Required Readings & Resources 2

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Page

Week 14 Required Readings and Resources Week 14 Required Readings and Resources 3

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Attachment

Sparks-and-Honey-Stats-on-Gen-Z.pdf Sparks-and-Honey-Stats-on-Gen-Z.pdf 4

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Context Module Sub Header

Discussion Question 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

Discussion Question #1 Week 14 Putting It All Together Discussion Question #1 Week 14 Putting It All Together 100 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Assignment 7

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Week 14 Assignment: Marketing Plan Activity - Evaluation Plan Week 14 Assignment: Marketing Plan Activity - Evaluation Plan 100 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 15 May 4, 2021- May 10, 2021 That's A Wrap

Week 15 May 4, 2021- May 10, 2021 That's A Wrap Week 15 May 4, 2021- May 10, 2021 That's A Wrap

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Week 15 "Do. Or do not. There is no try" Yoda The Empire Strikes Back The Marketing Plan and bring it all together Week 15 "Do. Or do not. There is no try" Yoda The Empire Strikes Back The Marketing Plan and bring it all together 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Required Readings and Resources 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Week 15 Readings and Resources Week 15 Readings and Resources 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Mini Lecture 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Mini Lecture: The Breadth of the Marketing Field Mini Lecture: The Breadth of the Marketing Field 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Discussion Question 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

Discussion Question #1 Week 15 Marketing is Just Advertising? Discussion Question #1 Week 15 Marketing is Just Advertising? 100 7

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

Discussion Question #2 Week 15 That's A Wrap-Final Disussion Discussion Question #2 Week 15 That's A Wrap-Final Disussion 100 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Assignment 9

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Week 15 Final Project The Marketing Plan Week 15 Final Project The Marketing Plan 100 10

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Course Modules

Course Resources

Class Librarian

Week 0 Course Preparation

Week 0 Welcome to Small Business Marketing

Final Project 8

Office Hours and my contact Information

Week 01 January 26, 2021- February 1, 2021 What is Marketing and how to navigate our online course?

Lectures, Readings & Resources 2

Mini Lectures 5

Discussion Questions 9

Assignments 12

Week 02 February 2, 2021- February 8, 2021 The Marketing Mix

Lecture & Resources 2

Mini Lectures: 4

Discussion Questions 8

Assignment 11

Week 03 February 9, 2021- February 15, 2021 Introduction to Strategic Planning

Lecture & Resources 2

Mini Lectures 4

Discussion Questions 9

Assignments 12

Week 04 February 16, 2021- February 22, 2021- Market Research

Lecture & Resources 2

Mini Lectures 4

Discussion Questions 9

Assignments 12

Week 05 February 23, 2021- March 1, 2021 Segmenting, Targeting, & Positioning

Lecture & Resources 2

Mini Lectures 4

Discussion Questions 7

Assignments 10

Week 06 March 2, 2021 - March 8, 2021 Product & Service

Lectures and Resources 2

Mini Lectures 4

Discussion Questions 7

Assignment: 10

Week 7 March 9, 2021- March 15, 2021 Pricing

Lectures and Resources 2

Mini Lecture 4

Discussion Questions: 6

Assignment 9

Week 8 March 16, 2021-March 22, 2021 Branding

Lecture & Resources 2

Mini Lectures 4

Discussion Questions 8

Assignments 11

Week 09 March 23, 2021- March 29, 2021 Consumer Behavior

Lecture & Resources 2

Mini Lectures 4

Discussion Questions 6

Assignment 9

Week 10 March 30, 2021- April 5, 2021 Customer Satisfaction and Retention

Lecture & Resources 2

Mini Lectures 4

Discussion Questions 7

Assignments 10

Week 11 April 6, 2021- April 12, 2021 Promotion

Lecture & Resources 2

Mini Lectures 4

Discussion Questions 10

Assignment 12

Week 12 April 13, 2021- April 19, 2021 All About the Money: Selling and Pro Formas

Lectures and Resources 2

Mini Lectures 4

Discussion Questions 9

Assignment 11

Week 13 April 20, 2021- April 26, 2021 Ethical Considerations and Marketing

Lecture and Resources 2

Mini Lecture 4

Discussion Questions 6

Assignment 8

Week 14 April 27, 2021 - May 3, 2021 Applying What We've Learned

Required Readings & Resources 2

Discussion Question 5

Assignment 7

Week 15 May 4, 2021- May 10, 2021 That's A Wrap

Required Readings and Resources 2

Mini Lecture 4

Discussion Question 6