Overview

special deal

How do businesses persuade consumers to purchase their goods or services? This week's module covers the multifaceted components of promotion, including the types of promotion, steps in an advertising plan, selecting media, and creating messaging.

Objectives

By the end of this module, you will:

Describe and evaluate promotional mix strategies including messaging, advertising, public relations, and sales promotions.
Articulate social media challenges and evaluate best practices with social media marketing.
Draft a component of the marketing plan: promotion strategy.