Overview

Websters Dictionary defines ethics as “the discipline dealing with what is good and bad and with moral duty and obligation; a set of moral principles: a theory or system of moral values; the principles of conduct governing an individual or a group.” In this module we will explore the ethical considerations marketers and other professionals navigate when making business decisions.

Objectives

By the end of this module, you will:

Articulate the ethical considerations involved with marketing.
Explore the ethical implications associated with offensive advertising and messaging.
Draft a component of the marketing plan: ethical considerations.