Week 13 " It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently." Warren Buffett- Ethics

Overview

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Websters Dictionary defines ethics as “the discipline dealing with what is good and bad and with moral duty and obligation; a set of moral principles: a theory or system of moral values; the principles of conduct governing an individual or a group.” In this module we will explore the ethical considerations marketers and other professionals navigate when making business decisions.

Objectives

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By the end of this module, you will:

1. Articulate the ethical considerations involved with marketing.
2. Explore the ethical implications associated with offensive advertising and messaging. 
3. Draft a component of the marketing plan: ethical considerations.