Overview

auto mechanic

In this week's module, we will delve into product, one of the 4 P’s in the marketing mix. We will explore product offerings, including goods, services, and ideas, and learn the types of consumer offerings. We will discuss positioning and discover the importance of a product’s value proposition.

Objectives

By the end of this, you will:

Describe what comprises an offering.
Differentiate the types of consumer offerings.
Identify how a small business can effectively position its offerings.
Draft components of the marketing plan: product/service and USP.