Course Modules: V21SP Small Bus Marketing (BUS-2430-VO02F)

Course Resources

Course Resources Course Resources

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Academic Support Guide Academic Support Guide 1

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External Url

Important Links for Students Important Links for Students 2

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The Marketing Plan Project The Marketing Plan Project 3

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Module 0: Course Preparation

Module 0: Course Preparation Module 0: Course Preparation

Complete All Items

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Flex Student Success Strategies & Tools Flex Student Success Strategies & Tools 2

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1. Manage Your Time 1. Manage Your Time 3

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2. Create a Workspace 2. Create a Workspace 4

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3. Stay Connected With Your Peers & Instructor 3. Stay Connected With Your Peers & Instructor 5

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4. Create a Balance Between Coursework & Life 4. Create a Balance Between Coursework & Life 6

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5. Talk About Your Learning 5. Talk About Your Learning 7

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Quiz

Check for Understanding: Student Success Strategies Check for Understanding: Student Success Strategies 8

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Quiz

Course Preparation Assignment: Course Scavenger Hunt Course Preparation Assignment: Course Scavenger Hunt 9

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Module 1: What is Marketing?

Module 1: What is Marketing? Module 1: What is Marketing?

Prerequisites: Module 0: Course Preparation

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Module 1 Overview & Objectives Module 1 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Module 1 Readings & Resources Module 1 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Module 1 Lecture: What is Marketing? Module 1 Lecture: What is Marketing? 5

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Module 1 Lecture: Marketing - A Brief History Module 1 Lecture: Marketing - A Brief History 6

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Module 1 Lecture: The Marketing Plan Project Module 1 Lecture: The Marketing Plan Project 7

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Discussions 8

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Discussion Topic

Introduce Yourself Introduce Yourself 25 9

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Discussion Topic

Module 1 Demonstrate Your Learning: What Is Marketing? Module 1 Demonstrate Your Learning: What Is Marketing? 20 10

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Assignment 11

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Assignment

Module 1 Assignment: Consumer Choice and Marketing Module 1 Assignment: Consumer Choice and Marketing 100 12

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Module 2: The Marketing Mix

Module 2: The Marketing Mix Module 2: The Marketing Mix

Prerequisites: Module 1: What is Marketing?

Complete All Items

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Module 2 Overview & Objectives Module 2 Overview & Objectives 1

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Readings & Resources 2

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Module 2 Readings & Resources Module 2 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Module 2 Lecture: Marketing - The Marketing Mix Module 2 Lecture: Marketing - The Marketing Mix 5

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Module 2 Lecture: Marketing - The 4 P's Module 2 Lecture: Marketing - The 4 P's 6

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Module 2 Lecture: The Marketing Plan Module 2 Lecture: The Marketing Plan 7

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Discussion 8

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Discussion Topic

Module 2 Demonstrate Your Learning: Developing a Marketing Mix Module 2 Demonstrate Your Learning: Developing a Marketing Mix 20 9

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Context Module Sub Header

Assignment 10

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Assignment

Module 2 Assignment: Choosing a Business for the Marketing Plan Module 2 Assignment: Choosing a Business for the Marketing Plan 100 11

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Context Module Sub Header

Quiz 12

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Quiz

Module 2 Quiz: Marketing Concepts Module 2 Quiz: Marketing Concepts 10 13

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Module 3: Introduction to Strategic Planning

Module 3: Introduction to Strategic Planning Module 3: Introduction to Strategic Planning

Prerequisites: Module 2: The Marketing Mix

Complete All Items

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Module 3 Overview & Objectives Module 3 Overview & Objectives 1

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Readings & Resources 2

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Module 3 Readings & Resources Module 3 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Module 3 Lecture: Planning and Strategy Module 3 Lecture: Planning and Strategy 5

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Module 3 Lecture: The Mission Statement Module 3 Lecture: The Mission Statement 6

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Module 3 Lecture: Situation Analysis Module 3 Lecture: Situation Analysis 7

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Module 3 Lecture: Assessing the External Environment Module 3 Lecture: Assessing the External Environment 8

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Context Module Sub Header

Discussion 9

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Discussion Topic

Module 3 Demonstrate Your Learning: Vision & Mission Activity Module 3 Demonstrate Your Learning: Vision & Mission Activity 20 10

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Context Module Sub Header

Assignments 11

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Assignment

Module 3 Assignment: Marketing Plan Activity - Mission Statement Module 3 Assignment: Marketing Plan Activity - Mission Statement 100 12

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Assignment

Module 3 Assignment: Marketing Plan Activity - SWOT Analysis Module 3 Assignment: Marketing Plan Activity - SWOT Analysis 100 13

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Assignment

Module 3 Assignment: Marketing Plan Activity - Competition Analysis Module 3 Assignment: Marketing Plan Activity - Competition Analysis 100 14

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Module 4: Market Research

Module 4: Market Research Module 4: Market Research

Prerequisites: Module 3: Introduction to Strategic Planning

Complete All Items

Page

Module 4 Overview & Objectives Module 4 Overview & Objectives 1

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Context Module Sub Header

Readings & Research 2

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Module 4 Readings & Resources Module 4 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Module 4 Lecture: What is Market Research? Module 4 Lecture: What is Market Research? 5

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Module 4 Lecture: Market Research Process Module 4 Lecture: Market Research Process 6

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Module 4 Lecture: Design the Research Module 4 Lecture: Design the Research 7

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Module 4 Lecture: Marketing Demographics Module 4 Lecture: Marketing Demographics 8

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Context Module Sub Header

Discussion 9

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Discussion Topic

Module 4 Demonstrate Your Learning: Market Research for a Small Business Module 4 Demonstrate Your Learning: Market Research for a Small Business 20 10

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Context Module Sub Header

Assignments 11

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Assignment

Module 4 Assignment: Max’s Supplements: Market Potential Module 4 Assignment: Max’s Supplements: Market Potential 100 12

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Assignment

Module 4 Assignment: Marketing Plan Activity - Design Market Research Module 4 Assignment: Marketing Plan Activity - Design Market Research 100 13

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Module 5: Segmenting, Targeting, & Positioning

Module 5: Segmenting, Targeting, & Positioning Module 5: Segmenting, Targeting, & Positioning

Prerequisites: Module 4: Market Research

Complete All Items

Page

Module 5 Overview & Objectives Module 5 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 5 Readings & Resources Module 5 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Page

Module 5 Lecture: Segmenting Module 5 Lecture: Segmenting 5

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Page

Module 5 Lecture: Targeting and Positioning Module 5 Lecture: Targeting and Positioning 6

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Context Module Sub Header

Discussion 7

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Discussion Topic

Module 5 Demonstrate Your Learning: Case Study - Target Marketing or Positioning Module 5 Demonstrate Your Learning: Case Study - Target Marketing or Positioning 20 8

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Context Module Sub Header

Assignment 9

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Assignment

Module 5 Assignment: Marketing Plan Activity - General Market Research and Target Market Module 5 Assignment: Marketing Plan Activity - General Market Research and Target Market 100 10

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Context Module Sub Header

Quiz 11

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Quiz

Module 5 Quiz: Marketing Concepts Module 5 Quiz: Marketing Concepts 50 12

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Module 6: Product and Service

Module 6: Product and Service Module 6: Product and Service

Prerequisites: Module 5: Segmenting, Targeting, & Positioning

Complete All Items

Page

Module 6 Overview & Objectives Module 6 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 6 Readings & Resources Module 6 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Page

Module 6 Lecture: Product - Creating Value Module 6 Lecture: Product - Creating Value 5

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Page

Module 6 Lecture: Unique Selling Proposition (USP) Module 6 Lecture: Unique Selling Proposition (USP) 6

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Context Module Sub Header

Discussion 7

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Discussion Topic

Module 6 Demonstrate Your Learning: Case Study - New Positioning or Product & Service Mix? Module 6 Demonstrate Your Learning: Case Study - New Positioning or Product & Service Mix? 20 8

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Context Module Sub Header

Assignments 9

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Assignment

Module 6 Assignment: Marketing Plan Activity - Product or Service Module 6 Assignment: Marketing Plan Activity - Product or Service 100 10

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Assignment

Module 6 Assignment: Marketing Plan Activity - Unique Selling Proposition (USP) Module 6 Assignment: Marketing Plan Activity - Unique Selling Proposition (USP) 100 11

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Module 7: Pricing

Module 7: Pricing Module 7: Pricing

Prerequisites: Module 6: Product and Service

Complete All Items

Page

Module 7 Overview & Objectives Module 7 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 7 Readings & Resources Module 7 Readings & Resources 3

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Context Module Sub Header

Lecture 4

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Page

Module 7 Lecture: Price Module 7 Lecture: Price 5

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Context Module Sub Header

Discussion 6

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Discussion Topic

Module 7 Demonstrate Your Learning: Making a Pricing Decision Module 7 Demonstrate Your Learning: Making a Pricing Decision 20 7

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Context Module Sub Header

Assignment 8

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Assignment

Module 7 Assignment: Marketing Plan Activity - Pricing Your Product or Service Module 7 Assignment: Marketing Plan Activity - Pricing Your Product or Service 100 9

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Context Module Sub Header

Quiz 10

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Quiz

Module 7 Quiz: Marketing Concepts Module 7 Quiz: Marketing Concepts 30 11

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Module 8: Branding

Module 8: Branding Module 8: Branding

Prerequisites: Module 7: Pricing

Complete All Items

Page

Module 8 Overview & Objectives Module 8 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 8 Readings & Resources Module 8 Readings & Resources 3

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Context Module Sub Header

Lecture 4

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Page

Module 8 Lecture: About Branding Module 8 Lecture: About Branding 5

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Context Module Sub Header

Discussion 6

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Discussion Topic

Module 8 Demonstrate Your Learning: How Important Are Price & Branding in the Consumer Decision Process Module 8 Demonstrate Your Learning: How Important Are Price & Branding in the Consumer Decision Process 20 7

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Context Module Sub Header

Assignment 8

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Assignment

Module 8 Assignment: Marketing Plan Activity - Your Branding Strategy Module 8 Assignment: Marketing Plan Activity - Your Branding Strategy 100 9

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Context Module Sub Header

Quiz 10

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Quiz

Module 8 Quiz: Marketing Concepts Module 8 Quiz: Marketing Concepts 15 11

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Module 9: Consumer Behavior

Module 9: Consumer Behavior Module 9: Consumer Behavior

Prerequisites: Module 8: Branding

Complete All Items

Page

Module 9 Overview & Objectives Module 9 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 9 Readings & Resources Module 9 Readings & Resources 3

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Context Module Sub Header

Lecture 4

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Page

Module 9 Lecture: Consumer Behavior Module 9 Lecture: Consumer Behavior 5

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Context Module Sub Header

Discussion 6

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Discussion Topic

Module 9 Demonstrate Your Learning: Vic’s Bike & Surf Shop Module 9 Demonstrate Your Learning: Vic’s Bike & Surf Shop 20 7

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Context Module Sub Header

Assignment 8

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Assignment

Module 9 Assignment: Marketing Plan Activity - Attracting and Retaining Customers Module 9 Assignment: Marketing Plan Activity - Attracting and Retaining Customers 100 9

must_submit assignment 1479727 1

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Context Module Sub Header

Quiz 10

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Quiz

Module 9 Quiz: Marketing Concepts Module 9 Quiz: Marketing Concepts 20 11

must_submit quiz 1479729 1

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Module 10: Customer Satisfaction and Retention

Module 10: Customer Satisfaction and Retention Module 10: Customer Satisfaction and Retention

Prerequisites: Module 9: Consumer Behavior

Complete All Items

Page

Module 10 Overview & Objectives Module 10 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 10 Readings & Resources Module 10 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Page

Module 10 Lecture: Word of Mouth and Loyalty Module 10 Lecture: Word of Mouth and Loyalty 5

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Page

Module 10 Lecture: Customer Satisfaction & Responsiveness Module 10 Lecture: Customer Satisfaction & Responsiveness 6

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Context Module Sub Header

Discussion 7

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Discussion Topic

Module 10 Demonstrate Your Learning: Customer Loyalty Module 10 Demonstrate Your Learning: Customer Loyalty 20 8

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Context Module Sub Header

Assignment 9

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Assignment

Module 10 Assignment: Marketing Plan Activity - Customer Satisfaction and Retention Module 10 Assignment: Marketing Plan Activity - Customer Satisfaction and Retention 100 10

must_submit assignment 1479739 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Quiz 11

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Quiz

Module 10 Quiz: Marketing Concepts Module 10 Quiz: Marketing Concepts 20 12

must_submit quiz 1479741 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 11: Promotion

Module 11: Promotion Module 11: Promotion

Prerequisites: Module 10: Customer Satisfaction and Retention

Complete All Items

Page

Module 11 Overview & Objectives Module 11 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 11 Readings & Resources Module 11 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Page

Module 11 Lecture: Promotion Module 11 Lecture: Promotion 5

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Page

Module 11 Lecture: Advertising Module 11 Lecture: Advertising 6

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Page

Module 11 Lecture: Media Module 11 Lecture: Media 7

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Page

Module 11 Lecture: Public Relations & Sales Promotion Module 11 Lecture: Public Relations & Sales Promotion 8

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Page

Module 11 Lecture: Integrated Marketing Module 11 Lecture: Integrated Marketing 9

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Context Module Sub Header

Discussion 10

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Discussion Topic

Module 11 Demonstrate Your Learning: Let’s Talk Promotion Module 11 Demonstrate Your Learning: Let’s Talk Promotion 20 11

discussion_topic 1479752 1

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Context Module Sub Header

Assignment 12

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Assignment

Module 11 Assignment: Marketing Plan Activity - Advertising Plan Module 11 Assignment: Marketing Plan Activity - Advertising Plan 100 13

assignment 1479755 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Quiz 14

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Module 11 Quiz: Marketing Concepts Module 11 Quiz: Marketing Concepts 20 15

must_submit quiz 1479757 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 12: All About the Money: Selling and Pro Formas

Module 12: All About the Money: Selling and Pro Formas Module 12: All About the Money: Selling and Pro Formas

Prerequisites: Module 11: Promotion

Complete All Items

Page

Module 12 Overview & Objectives Module 12 Overview & Objectives 1

wiki_page 1479758 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Readings & Resources 2

context_module_sub_header 1479759 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Module 12 Readings & Resources Module 12 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Page

Module 12 Lecture: About Sales: Dispelling the Stereotype Module 12 Lecture: About Sales: Dispelling the Stereotype 5

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Page

Module 12 Lecture: Role of Professional Sales People Module 12 Lecture: Role of Professional Sales People 6

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Page

Module 12 Lecture: Selling Relationships Module 12 Lecture: Selling Relationships 7

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Page

Module 12 Lecture: Sales Cycle & Sales Metrics Module 12 Lecture: Sales Cycle & Sales Metrics 8

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Context Module Sub Header

Discussion 9

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Discussion Topic

Module 12 Demonstrate Your Learning: Selling a New Technology Module 12 Demonstrate Your Learning: Selling a New Technology 20 10

discussion_topic 1479767 1

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Context Module Sub Header

Assignment 11

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Assignment

Module 12 Assignment: Pro Forma Statements Module 12 Assignment: Pro Forma Statements 100 12

assignment 1479769 1

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Context Module Sub Header

Quiz 13

context_module_sub_header 1479770 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Module 12 Quiz: Marketing Concepts Module 12 Quiz: Marketing Concepts 30 14

must_submit quiz 1479771 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 13: Ethical Considerations and Marketing

Module 13: Ethical Considerations and Marketing Module 13: Ethical Considerations and Marketing

Prerequisites: Module 12: All About the Money: Selling and Pro Formas

Complete All Items

Page

Module 13 Overview & Objectives Module 13 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Module 13 Readings & Resources Module 13 Readings & Resources 3

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Context Module Sub Header

Lecture 4

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Page

Module 13 Lecture: Ethical Considerations in Marketing Module 13 Lecture: Ethical Considerations in Marketing 5

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Context Module Sub Header

Discussion 6

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Discussion Topic

Module 13 Demonstrate Your Learning: Advertising and Ethics Module 13 Demonstrate Your Learning: Advertising and Ethics 20 7

discussion_topic 1479778 1

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Context Module Sub Header

Assignment 8

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Assignment

Module 13 Assignment: Marketing Plan Activity - Draft Your Philosophy Statement about Ethical Considerations Module 13 Assignment: Marketing Plan Activity - Draft Your Philosophy Statement about Ethical Considerations 100 9

must_submit assignment 1479780 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Module 14: Applying What We’ve Learned

Module 14: Applying What We’ve Learned Module 14: Applying What We’ve Learned

Page

Module 14 Overview & Objectives Module 14 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Module 14 Readings & Resources Module 14 Readings & Resources 3

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Context Module Sub Header

Discussion 4

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Discussion Topic

Module 14 Demonstrate Your Learning: Putting It All Together Module 14 Demonstrate Your Learning: Putting It All Together 20 5

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Context Module Sub Header

Assignment 6

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Assignment

Module 14 Assignment: Marketing Plan Activity - Evaluation Plan Module 14 Assignment: Marketing Plan Activity - Evaluation Plan 100 7

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Module 15: Wrapping It All Up

Module 15: Wrapping It All Up Module 15: Wrapping It All Up

Prerequisites: Module 14: Applying What We’ve Learned

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Module 15 Overview & Objectives Module 15 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Module 15 Readings & Resources Module 15 Readings & Resources 3

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Lecture 4

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Module 15 Lecture: Wrapping It All Up Module 15 Lecture: Wrapping It All Up 5

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Discussion 6

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Discussion Topic

Module 15 Demonstrate Your Learning: Marketing is Just Advertising? Module 15 Demonstrate Your Learning: Marketing is Just Advertising? 20 7

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Discussion Topic

Module 15 Demonstrate Your Learning: That’s a Wrap! Final Discussion Module 15 Demonstrate Your Learning: That’s a Wrap! Final Discussion 20 8

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Context Module Sub Header

Assignment 9

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Assignment

Module 15 Assignment: Final Marketing Plan Module 15 Assignment: Final Marketing Plan 1000 10

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Introduction to Digital Badges & Credentials

Introduction to Digital Badges & Credentials Introduction to Digital Badges & Credentials

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Welcome Welcome 1

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What Are Course Badges & Digital Credentials? What Are Course Badges & Digital Credentials? 2

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Why Are CCV Digital Badges & Credentials Valuable? Why Are CCV Digital Badges & Credentials Valuable? 3

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Claiming Your Digital Course Badge Claiming Your Digital Course Badge 4

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Sharing Your Digital Badge & Credential Sharing Your Digital Badge & Credential 5

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Next Steps Next Steps 6

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