Course Modules: V21SU Intro Digital Marketing (BUS-1135-VO01F)

Course Resources

Course Resources Course Resources

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HomePage HomePage 1

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Academic Support Guide Academic Support Guide 3

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Course Resources

Course Resources Course Resources

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Digital Marketing Plan Overview Digital Marketing Plan Overview 1

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Module 0: Course Preparation

Module 0: Course Preparation Module 0: Course Preparation

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Faculty Welcome Faculty Welcome 1

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Flex Student Success Strategies & Tools Flex Student Success Strategies & Tools 2

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1. Manage Your Time 1. Manage Your Time 3

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2. Create a Workspace 2. Create a Workspace 4

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3. Stay Connected With Your Peers & Instructor 3. Stay Connected With Your Peers & Instructor 5

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4. Create a Balance Between Coursework & Life 4. Create a Balance Between Coursework & Life 6

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5. Talk About Your Learning 5. Talk About Your Learning 7

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Quiz

Check for Understanding: Student Success Strategies Check for Understanding: Student Success Strategies 8

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Quiz

Course Preparation Assignment: Course Scavenger Hunt Course Preparation Assignment: Course Scavenger Hunt 9

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Module 1: What is Digital Marketing?

Module 1: What is Digital Marketing? Module 1: What is Digital Marketing?

Prerequisites: Module 0: Course Preparation

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Module 1 Overview & Objectives Module 1 Overview & Objectives 1

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Readings & Resources 2

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Module 1 Readings & Resources Module 1 Readings & Resources 3

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Module 1 Flashcards Module 1 Flashcards 4

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Lectures 5

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Module 1 Lecture: What is Digital Marketing? Module 1 Lecture: What is Digital Marketing? 6

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Discussions 7

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Discussion Topic

Introduce Yourself Introduce Yourself 5 8

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Discussion Topic

Module 1 Demonstrate Your Learning: Developing SMART Digital Goals Module 1 Demonstrate Your Learning: Developing SMART Digital Goals 20 9

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Assignments 10

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Assignment

Module 1 Assignment: Critical Thinking Questions Module 1 Assignment: Critical Thinking Questions 100 11

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Module 2: Segmentation & Targeting

Module 2: Segmentation & Targeting Module 2: Segmentation & Targeting

Prerequisites: Module 1: What is Digital Marketing?

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Module 2 Overview & Objectives Module 2 Overview & Objectives 1

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Readings & Resources 2

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Module 2 Readings & Resources Module 2 Readings & Resources 3

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Module 2 Flashcards Module 2 Flashcards 4

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Lectures 5

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Module 2 Lecture: Understanding Customer Behavior Module 2 Lecture: Understanding Customer Behavior 6

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Module 2 Lecture: Segmentation and Marketing Module 2 Lecture: Segmentation and Marketing 7

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Discussions 8

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Discussion Topic

Module 2 Demonstrate Your Learning: Segmentation and Targeting Module 2 Demonstrate Your Learning: Segmentation and Targeting 20 9

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Assignments 10

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Assignment

Module 2 Assignment: Selecting a Company to Focus on For Your Digital Marketing Plan Module 2 Assignment: Selecting a Company to Focus on For Your Digital Marketing Plan 100 11

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Module 3: Data, The Primary Benefit of Digital Marketing

Module 3: Data, The Primary Benefit of Digital Marketing Module 3: Data, The Primary Benefit of Digital Marketing

Prerequisites: Module 2: Segmentation & Targeting

Complete All Items

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Module 3 Overview & Objectives Module 3 Overview & Objectives 1

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Readings & Resources 2

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Module 3 Readings & Resources Module 3 Readings & Resources 3

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Lectures 4

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Module 3 Lecture: Big Data and Business Module 3 Lecture: Big Data and Business 5

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Discussions 6

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Discussion Topic

Module 3 Demonstrate Your Learning: Applying Data to Your Digital Marketing Plan Module 3 Demonstrate Your Learning: Applying Data to Your Digital Marketing Plan 20 7

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Assignments 8

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Assignment

Module 3 Assignment: Critical Thinking Questions Module 3 Assignment: Critical Thinking Questions 100 9

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Assignment

Module 3 Assignment: Digital Marketing Plan Touch Base - Your Company’s Current Marketing Situation Module 3 Assignment: Digital Marketing Plan Touch Base - Your Company’s Current Marketing Situation 100 10

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Module 4: Designing Digital Experiences

Module 4: Designing Digital Experiences Module 4: Designing Digital Experiences

Prerequisites: Module 3: Data, The Primary Benefit of Digital Marketing

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Module 4 Overview & Objectives Module 4 Overview & Objectives 1

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Readings & Resouces 2

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Module 4 Readings & Resources Module 4 Readings & Resources 3

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Lectures 4

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Module 4 Lecture: Bringing Traditional Retail Design Principles into the Digital Age Module 4 Lecture: Bringing Traditional Retail Design Principles into the Digital Age 5

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Discussions 6

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Discussion Topic

Module 4 Demonstrate Your Learning: Your Company’s Online User Experience Module 4 Demonstrate Your Learning: Your Company’s Online User Experience 20 7

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Assignments 8

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Assignment

Module 4 Assignment: Critical Thinking Questions Module 4 Assignment: Critical Thinking Questions 100 9

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Quiz

Modules 1 - 4 Quiz: Digital Marketing Terms and Concepts Modules 1 - 4 Quiz: Digital Marketing Terms and Concepts 19 10

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Module 5: Modern Website Design

Module 5: Modern Website Design Module 5: Modern Website Design

Prerequisites: Module 4: Designing Digital Experiences

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Module 5 Overview & Objectives Module 5 Overview & Objectives 1

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Readings & Resources 2

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Module 5 Readings & Resources Module 5 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Module 5 Lecture: Elements of the Modern Digital Marketing Plan Module 5 Lecture: Elements of the Modern Digital Marketing Plan 5

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Context Module Sub Header

Discussions 6

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Discussion Topic

Module 5 Demonstrate Your Learning: Key Design Elements in Website Design Module 5 Demonstrate Your Learning: Key Design Elements in Website Design 20 7

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Context Module Sub Header

Assignments 8

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Assignment

Module 5 Assignment: Website Design Scavenger Hunt Module 5 Assignment: Website Design Scavenger Hunt 20 9

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Module 6: Search Engine Optimization (SEO)

Module 6: Search Engine Optimization (SEO) Module 6: Search Engine Optimization (SEO)

Prerequisites: Module 5: Modern Website Design

Complete All Items

Page

Module 6 Overview & Objectives Module 6 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 6 Readings & Resources Module 6 Readings & Resources 3

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Module 6 Flashcards Module 6 Flashcards 4

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Context Module Sub Header

Lectures 5

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Module 6 Lecture: 5 Essential SEO Programs Module 6 Lecture: 5 Essential SEO Programs 6

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Context Module Sub Header

Discussions 7

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Discussion Topic

Module 6 Demonstrate Your Learning: SEM and SEO Module 6 Demonstrate Your Learning: SEM and SEO 20 8

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Context Module Sub Header

Assignments 9

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Assignment

Module 6 Assignment: Critical Thinking Questions Module 6 Assignment: Critical Thinking Questions 100 10

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Module 7: Online Paid Advertising

Module 7: Online Paid Advertising Module 7: Online Paid Advertising

Prerequisites: Module 6: Search Engine Optimization (SEO)

Complete All Items

Page

Module 7 Overview & Objectives Module 7 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 7 Readings & Resources Module 7 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Page

Module 7 Lecture: Google’s Search Engine Results Machine: What you see...and what you don’t Module 7 Lecture: Google’s Search Engine Results Machine: What you see...and what you don’t 5

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Context Module Sub Header

Discussions 6

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Discussion Topic

Module 7 Demonstrate Your Learning: Digital Advertising in Your Marketing Plan Module 7 Demonstrate Your Learning: Digital Advertising in Your Marketing Plan 20 7

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Context Module Sub Header

Assignments 8

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Quiz

Module 7 Mid-Term Exam Module 7 Mid-Term Exam 24 9

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Module 8: Social Media Advertising

Module 8: Social Media Advertising Module 8: Social Media Advertising

Prerequisites: Module 7: Online Paid Advertising

Complete All Items

Page

Module 8 Overview & Objectives Module 8 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 8 Readings & Resources Module 8 Readings & Resources 3

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Page

Module 8 Flashcards Module 8 Flashcards 4

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Context Module Sub Header

Lectures 5

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Page

Module 8 Lecture: How to Execute a Successful Social Media Advertising Campaign Module 8 Lecture: How to Execute a Successful Social Media Advertising Campaign 6

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Context Module Sub Header

Discussions 7

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Discussion Topic

Module 8 Demonstrate Your Learning: How are You Being Targeted on Social Media? Module 8 Demonstrate Your Learning: How are You Being Targeted on Social Media? 20 8

discussion_topic 1656253 1

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Context Module Sub Header

Assignments 9

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Assignment

Module 8 Assignment: Critical Thinking Questions Module 8 Assignment: Critical Thinking Questions 100 10

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Module 9: B2B vs. B2C Digital Marketing

Module 9: B2B vs. B2C Digital Marketing Module 9: B2B vs. B2C Digital Marketing

Prerequisites: Module 8: Social Media Advertising

Complete All Items

Page

Module 9 Overview & Objectives Module 9 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 9 Readings & Resources Module 9 Readings & Resources 3

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Page

Module 9 Flashcards Module 9 Flashcards 4

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Context Module Sub Header

Lectures 5

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Page

Module 9 Lecture: What is B2B Marketing? Module 9 Lecture: What is B2B Marketing? 6

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Context Module Sub Header

Discussions 7

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Discussion Topic

Module 9 Demonstrate Your Learning: How are B2B digital marketing techniques used in your business? Module 9 Demonstrate Your Learning: How are B2B digital marketing techniques used in your business? 20 8

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Context Module Sub Header

Assignments 9

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Assignment

Module 9 Assignment: Critical Thinking Questions Module 9 Assignment: Critical Thinking Questions 100 10

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Module 10: Content Marketing Strategy

Module 10: Content Marketing Strategy Module 10: Content Marketing Strategy

Prerequisites: Module 9: B2B vs. B2C Digital Marketing

Complete All Items

Page

Module 10 Overview & Objectives Module 10 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Page

Module 10 Readings & Resources Module 10 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Page

Module 10 Lecture: Content is King Module 10 Lecture: Content is King 5

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Context Module Sub Header

Assignments 6

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Assignment

Module 10 Assignment: Critical Thinking Questions Module 10 Assignment: Critical Thinking Questions 100 7

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Quiz

Modules 5-10 Quiz Modules 5-10 Quiz 10 8

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Module 11: Social Media Marketing

Module 11: Social Media Marketing Module 11: Social Media Marketing

Prerequisites: Module 10: Content Marketing Strategy

Complete All Items

Page

Module 11 Overview & Objectives Module 11 Overview & Objectives 1

wiki_page 1656275 0

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Context Module Sub Header

Readings & Resources 2

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Page

Module 11 Readings & Resources Module 11 Readings & Resources 3

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Module 11 Flashcards Module 11 Flashcards 4

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Context Module Sub Header

Lectures 5

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Module 11 Lecture: How Businesses Use Social Media Module 11 Lecture: How Businesses Use Social Media 6

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Context Module Sub Header

Discussions 7

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Discussion Topic

Module 11 Demonstrate Your Learning: Social Media Platforms & Demographics Module 11 Demonstrate Your Learning: Social Media Platforms & Demographics 20 8

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Context Module Sub Header

Assignments 9

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Assignment

Module 11 Assignment: Critical Thinking Questions Module 11 Assignment: Critical Thinking Questions 100 10

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Module 12: Direct to Consumer Digital Marketing

Module 12: Direct to Consumer Digital Marketing Module 12: Direct to Consumer Digital Marketing

Prerequisites: Module 11: Social Media Marketing

Complete All Items

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Module 12 Overview & Objectives Module 12 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Module 12 Readings & Resources Module 12 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Module 12 Lecture: The Power of Email Marketing Module 12 Lecture: The Power of Email Marketing 5

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Context Module Sub Header

Discussions 6

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Discussion Topic

Module 12 Demonstrate Your Learning: Memorable Emails Module 12 Demonstrate Your Learning: Memorable Emails 20 7

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Context Module Sub Header

Assignments 8

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Assignment

Module 12 Assignment: Critical Thinking Questions Module 12 Assignment: Critical Thinking Questions 100 9

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Module 13: Introduction to Digital Analytics

Module 13: Introduction to Digital Analytics Module 13: Introduction to Digital Analytics

Page

Module 13 Overview & Objectives Module 13 Overview & Objectives 1

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Context Module Sub Header

Readings & Resources 2

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Module 13 Readings & Resources Module 13 Readings & Resources 3

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Context Module Sub Header

Lectures 4

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Module 13 Lecture: Digital Analytics Module 13 Lecture: Digital Analytics 5

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Context Module Sub Header

Assignments 6

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Assignment

Module 13 Assignment: Critical Thinking Questions Module 13 Assignment: Critical Thinking Questions 100 7

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Assignment

Module 13 Assignment: Digital Marketing Plan Module 13 Assignment: Digital Marketing Plan 100 8

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Quiz

Module 13 Final Exam Module 13 Final Exam 21 9

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Introduction to Digital Badges & Credentials

Introduction to Digital Badges & Credentials Introduction to Digital Badges & Credentials

Page

Welcome Welcome 1

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What Are Course Badges & Digital Credentials? What Are Course Badges & Digital Credentials? 2

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Why Are CCV Digital Badges & Credentials Valuable? Why Are CCV Digital Badges & Credentials Valuable? 3

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Claiming Your Digital Course Badge Claiming Your Digital Course Badge 4

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Sharing Your Digital Badge & Credential Sharing Your Digital Badge & Credential 5

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Next Steps Next Steps 6

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